5:40 am is a nebulous zone between two cycles in which boundaries between dream and reality are blurred.
At the intersection of night and day, this empty time slot forms a grey area where flashback thoughts and troubled fantasies emerge.
synthetic velvet is a Berlin-based art project and magazine imaginatively exploring the concept of time. It focuses on one specific hour per issue and builds a different website for each edition.
For its first issue, synthetic velvet explores the time 5:40 am. Six artists contributed with exclusive works spanning illustration, creative writing, photography, and video.
A celebration of time through code, this issue brings all the works together into an imaginative digital object.
// launched Dec 2018 & updated Nov 2019
Contributors: Camila Ayala, Hélène Belaunde, Audrey Kadjar, Linhui Li, Gülce Maşrabacı, Eduardo Taborda
+ special thanks to Anne, Maureen, and Leonid
founder, art direction, web development:
more info on www.syntheticvelvet.com